Prefer Dunkin Donuts? You Might Be a Republican
Are you Team Subway or Team Wendy's?
By Matt Cantor, Newser User
Posted Jun 18, 2012 9:18 AM CDT
Updated Jun 23, 2012 7:35 AM CDT
Starbucks chairman and CEO Howard Schultz.   (AP Photo/Elaine Thompson)

(Newser) – If you love BMWs, Dunkin' Donuts, and Subway, you just might be a Republican. Democrats, meanwhile, prefer Jeeps, Starbucks, and Wendy's, a study finds. Researchers clocked 4,000 people's reactions to various brands to the millisecond, and found a divide between left and right, ABC News reports. "People will gravitate toward brands that have values that are reflective of who they are or who they want to be," says an expert.

The minds behind the study see similarities between party thinking and marketing strategy: Republicans give Allstate insurance the thumbs up, for instance; Buyology's CEO thinks its slogan, "mayhem is everywhere," aligns with the GOP's message that Obama will ruin the country if given four more years. He applies the same logic to Subway (GOP) and Wendy's (Democrats): The former is all about giving you choice in your sandwich, while the latter offers set options for your meal. So what can the two parties agree on? Coca-Cola, Google, Apple, and Visa, the study says.

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Showing 3 of 45 comments
Oct 28, 2014 4:04 PM CDT
This is not surprising at all. It's a well known fact that Democrats don't live the way they want everyone else to. Jeeps are gas guzzlers. Starbucks sells overpriced coffee. Wendy's is certainly not as healthy as Subway.
Aug 23, 2012 2:07 PM CDT
I guess that means I'm a republican, but please tell me I don't have to vote for Mitt.
Jun 23, 2012 6:09 PM CDT
So, if I like Jeeps AND Beemers, have never been IN a Starbucks OR a Dunkin Donuts and prefer Publix subs, I don't get to play?