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Adidas Kills 'Shackle' Shoe After Outcry

Footwear's echoes of slavery sparked outrage

By Neal Colgrass,  Newser Staff

Posted Jun 18, 2012 6:35 PM CDT | Updated Jun 19, 2012 4:19 AM CDT

(Newser) – Looks like the only place the Adidas "shackle" shoe will be walking is into the Museum of Bad Ideas. The company has canceled plans to release the JS Roundhouse Mids, which were to come with a plastic, bright orange chain and ankle cuffs, after an outcry from people who accused Adidas of making light of slavery, reports CNN. "Got a sneaker game so hot you lock your kicks to your ankles?" asked the Adidas promo campaign.

"The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive," said Jesse Jackson, one of the most high-profile critics. Adidas initially defended designer Jeremy Scott's "quirky" style before deciding to cancel the shoe. The design had nothing to do with slavery, but "we apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace," the company said.

Shackles, writes a professor in Your Black World. The stuff that our ancestors wore for 400 years while experiencing the most horrific atrocities imaginable.
"Shackles," writes a professor in Your Black World. "The stuff that our ancestors wore for 400 years while experiencing the most horrific atrocities imaginable."   (Adidas)
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COMMENTS
Showing 3 of 130 comments
DraftyBeer
Jun 26, 2012 12:59 AM CDT
They would make great earrings....women like danglers......
this_guy
Jun 21, 2012 11:45 AM CDT
Anyone who thinks this is racism is seriously a stupid piece of shit! Grow the fuck up. The major reason racism is still all over the news is because blacks say everything is racist! Fucking pathetic assholes!
plain_speaking
Jun 20, 2012 7:10 PM CDT
These could sell to the same folks with their wallet chained to their pants....
 

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