Starbucks to Open Tea-Only Shop
Tazo tea store comes just 3 months after Starbucks opens juice bar
By Mark Russell, Newser Staff
Posted Jun 21, 2012 6:17 AM CDT
Starbucks is about to open its first tea-only shop this autumn, as the company tries expanding beyond just coffee shops.   (©Tomasz Stasiuk)

(Newser) – No wonder Starbucks ditched the words on its logo last year. The coffee behemoth is continuing to move beyond java with the opening of its first tea-only shop this fall in Seattle, reports the Seattle Times. The announcement comes just three months after it opened its first juice bar, called Evolution Fresh. The tea shop will be called Tazo, a brand it bought back in 1999 for $8.1 million. "We want to raise customer expectations for tea the same way Starbucks did for coffee," said a spokesman for Tazo. And to set those expectations, here's what tea drinkers can anticipate: iced tea, tea lattes, and a custom tea-blending station.

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Comments
Showing 3 of 10 comments
BizzeeB
Jun 22, 2012 1:37 AM CDT
I love tea, and don't even drink coffee, but unless they are going to offer proper, loose-leaf tea service with a pot and a strainer, why bother? As it is now, you're spending $3.50 for a cup of hot water and an 18-cent Tazo bag. And latte isn't 'tea', and neither is 'bubble tea', at least no more than Lipton Iced Tea is 'tea'...
dawnarun
Jun 21, 2012 8:49 PM CDT
I like tea, but I don't need a Starbucks messing it up.
rainingmeatballs
Jun 21, 2012 1:25 PM CDT
tea > coffee.