Louis CK Wins Big in Stiffing Ticketmaster
Sold 100K tickets directly to fans—in 2 days
By Evann Gastaldo, Newser Staff
Posted Jun 28, 2012 10:50 AM CDT
Comedian Louis CK poses for a photo at the premiere of his film at the Sundance Film Festival in Park City, Utah, Tuesday, Jan. 26, 2010.   (AP Photo/Chris Pizzello)

(Newser) – Louis CK's idea to sell tickets directly to fans was officially a good one: Within less than two days, 100,000 tickets had been sold, the comedian tweeted last night. He added that "lotsa shows are sold out," but says more are being added. That doesn't mean he's coming to your town, though: He notes that it's very possible "all theaters in your town won't allow our tix service. or your town sux. JK." Gawker calls the "Ticketmaster-circumventing" strategy a "resounding success."

Another victory: CK found no tickets being scalped on StubHub, and reminds fans, "If u see over-priced tix to this tour ANYWHERE, buying is a big risk. It will be invalid at showtime."

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Comments
Showing 3 of 20 comments
chillette
Jun 28, 2012 4:33 PM CDT
What is going on? I tried clicking Like for Laughing and Shiny but it didn't register.
mockingbird
Jun 28, 2012 4:20 PM CDT
I wonder what's up with his DC/Kennedy Center shows - I'd like to see him.
Cheni99a1
Jun 28, 2012 4:06 PM CDT
Jamband "String Cheese Incident" did the same with their summer tour. Managed to release tickets directly to fans to avoid ticketmaster fees, although once those sold out ticketmaster was still an option. For one venue, they had to give friends 20,000 in cash and line up first to buy as many tickets as they could with the cash, then sold them on the website to fans for less than what they bought them for. Pretty cool stuff. Rolling Stone did an article about it. So yeah, Louis CK wasn't the first.