Skip to: Content
Skip to: Site Navigation
Skip to: Search

December 2, 2008 6:07:04 AM CST



Online TV Ads More Effective

Posted Dec 27, 07 3:33 PM CST in Business Technology 

(Newser) – Online video advertising is dramatically more effective than conventional TV commercials, a new study finds. Individuals viewing television shows online were found to be 47% more engaged by advertising than other viewers were by commercials during traditional broadcasts, and 25% more engaged by the programming itself, Ars Technica reports.

The study defined advertising "engagement" levels according to six criteria: "inspirational," "trustworthy," "life-enhancing," "social interaction," "personal time-out" and “ad receptivity." The study also found readers are 18% more engaged by online advertising than by print ads, and 15% more engaged by online magazine articles than by printed versions.

Sources Ars Technica, Media Daily News

0 comments | Print E-mail | Digg Seed this on Newsvine Add this link to Del.icio.us StumbleUpon
ADVANCE FOR DEC. 1-2; graphic shows statistics on behavioral targeting in online advertising; 1c x 3 1/4 inches; 46.5 mm x 82.6 mm   (Associated Press)
YouTube co-founders Chad Hurley, left, and Steve Chen, right, pose for a portrait after an interview at the Associated Press' bureau in San Francisco, Thursday, May 17, 2007. While major television and...   (Associated Press)
Michelin Man Makes Shuttle Commercial Debut   (Getty Images)
« Prev« Prev | Next »Next » Slideshow
"Sony Transformation" - one of the first viewer-created ads accepted by a major corporation.   (msamsa1 (YouTube))
An engaged viewer edited together all the Geico Caveman commercials.   (ri4162 (YouTube))

« Prev« Prev | Next »Next »
Our editors also recommend:

Threads (
1
 of 2)



Loading...

Premium Articles from HighBeam

Find more articles like this

Today's Most Popular

Loading...

Other Technology Stories


What is Newser?

2008 Codie Finalist

Face it: there's too much news. At Newser a team of editors and writers culls the most important stories from hundreds of U.S. and international sources and reduces them to a headline, picture, and two paragraphs. It's the Newser guarantee: we can take any report or column or video and pack what you need to know into 120 words or less. Newser's short-form aggregation, visual format, and unique information tools help you get more of the kind of news you want, in a quicker and more entertaining way. And we do it 24/7—you can come back morning, noon, night (and in between) for something new that matters. Read less, know more.

Learn more »