Admit it: If you saw a life-size cutout of a dreamy, tank-top-clad David Hasselhoff hawking iced coffee, you'd be so overcome by desire you'd just have to have it, right? That, or something like that, is apparently going on with Hasselhoff fans in New England and Florida, because hundreds of the cutouts have gone missing recently. Out of 570 printed for Cumberland Farms convenience stores, only 20 remain, a rep tells the AP. (That's an impressive 96.5% steal rate.)
The rep seems surprisingly forgiving, so she must understand the inherent appeal of the Hoff. She says the company is flattered by the attention the ads are getting, and simply asks the thieves to keep the Hoff cutouts safe.