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Apple Wants Slice of Movie Rental Biz

Posted Dec 27, 07 11:53 PM CST in Business,  Technology 

(Newser) – Apple is getting ready to formally announce the launch of its online movie rental business, the AP reports. Fox is already on board, as the FT reported yesterday, and other studios are expected to follow in making their movies available for rent through iTunes. Apple's also planning a widespread licensing deal for its FairPlay anti-piracy technology.

The popularity of Apple's iPodmedia players is expected to give a big boost to digital movie distribution. Movie sales on iTunes have been logging a long way behind music sales, but consumers haven't yet had the option of renting. "People want to watch movies but not necessarily own them," an expert noted.

Source Associated Press

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The Apple TV on display with the movie, "The Incredibles" showing at the Apple store in Palo Alto, Calif., Monday, March 26, 2007. Apple TV is a set-top box that can wirelessly stream or download iTunes...   (Associated Press)
Apple CEO Steve Jobs talks about movies on Mac OSX Leopard with a logo from the movie, Pirates of the Caribbean, in background, at the Apple World Wide Developers Conference in San Francisco, Monday,...   (Associated Press)
Apple is believed to be getting ready to announce the long-rumored launch of its online movie rental business. The company's said to be working on deals with major studios that would see their releases...   (Getty Images)
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movie  • Apple  • Fox  • iTunes  • film studio  • iTunes Store  • digital downloads  • online media  • movie rentals


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