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December 2, 2008 12:10:02 PM CST

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E-Commerce All Grown Up, Sales Growth Finally Slows

Posted Dec 28, 07 8:39 PM CST in Technology,  Business 

(Newser) – Online sales continued to out-pace traditional retailers this season, boasting a 19% spike, but fell compared to 25-30% growth rates in past seasons, the New York Times reports. While e-tailers beat the scrawny 3.6% sales growth of traditional stores, experts attribute the slowdown to the maturing of online shopping.

“The season met expectations,” said one industry executive, noting that e-commerce “is still a lot stronger and healthier than overall retail growth.” The 19% growth rate was five times that of offline stores; a year ago, online grew about four times faster. Internet shops enticed customers in part with shipping discounts, and analysts said e-shoppers, who traditionally were wealthier, now have more average incomes.

Source New York Times

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US economy • Amazon.com • holiday shopping • retail shopping • online shopping • comScore • e commerce


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