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September 6, 2008 2:48:02 AM CDT

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IBM Launches Social Mapping Biz Tool

Posted Dec 29, 07 7:39 PM CST in Business,  Technology 

(Newser) – IBM has released a software tool named 'Atlas' that aims to track and analyze statistical relationships among individuals in a corporate setting, MIT Technology Review reports. Employees are given the opportunity to partake in business-adapted online practices—blogging, social grouping, bookmarking, organizing projects—and Atlas creates a "social graph" of the relationships formed among participants.

An employee could use Atlas to find an expert in a particular field and also show mutual contacts who could make the introduction. "As people start using social software and expanding their professional networks, there's actually a lot of value in the relationships that you can determine from statistical analysis of that data," says an IBM project manager.

Source MIT Technology Review

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Atlas will provide detailed statistical analysis of employee attributes and relationships.   (Getty Images)
The IBM logo at the main campus in Research Triangle Park, N.C. is seen in this July 31, 2007 file photo. IBM has recently released what it describes as a 'social mapping' tool for businesses. (AP Photo/Karen...   (Associated Press)
Atlas will allow individuals visualize their complex corporate relationships.   (Getty Images)
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business  • social networking  • IBM  • blogging  • statistics  • corporate



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