IBM Launches Social Mapping Biz Tool

'Atlas' analyzes individuals' business statistics, relationships
By Sam Biddle,  Newser Staff
Posted Dec 29, 2007 7:39 PM CST
Atlas will provide detailed statistical analysis of employee attributes and relationships.   (Getty Images)
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(Newser) – IBM has released a software tool named 'Atlas' that aims to track and analyze statistical relationships among individuals in a corporate setting, MIT Technology Review reports. Employees are given the opportunity to partake in business-adapted online practices—blogging, social grouping, bookmarking, organizing projects—and Atlas creates a "social graph" of the relationships formed among participants.

An employee could use Atlas to find an expert in a particular field and also show mutual contacts who could make the introduction. "As people start using social software and expanding their professional networks, there's actually a lot of value in the relationships that you can determine from statistical analysis of that data," says an IBM project manager.