By 2015, almost every single Johnson & Johnson product will no longer contain dangerous chemicals, the company pledged yesterday. It had already promised to remove "chemicals of concern" from baby products by the end of next year, and is still on track to do so. Now it also plans to remove potential carcinogens and other dangerous chemicals from almost all of its adult products—which include the brands Aveeno, Neutrogena, Lubriderm, and Clean & Clear, the AP reports.
What's getting the boot? Possible carcinogens 1,4 dioxane and formaldehyde, along with phthalates, parabens, and triclosan (the last of which which received some pretty bad press yesterday). The Campaign for Safe Cosmetics, a coalition of more than 175 nonprofits, has been pressuring Johnson & Johnson to make such a move since May 2009. J&J says it has already begun making changes, and the campaign's national director notes the company is going further than any other "cosmetic giant." The campaign will continue to push for other large cosmetics companies to follow suit.