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Progressive Faces Backlash Over Car Crash Case

Critics blast the group for fighting payment after fatal crash

By the Associated Press

Posted Aug 16, 2012 7:02 PM CDT

(AP) – The Progressive insurance group is defending itself against an onslaught of negative publicity after it tried to avoid paying $75,000 to the family of a client killed in a car crash and tried to blame the wreck on her. The criticism began Monday with a blog post from 33-year-old Matt Fisher, whose sister Kaitlynn—a Progressive client—was killed in a June 2010 car crash in Baltimore. In order to avoid the payout to her family, Progressive interjected itself into a lawsuit the Fishers filed against the other driver. Last week, a jury found the other driver negligent, despite Progressive's efforts to persuade the jury otherwise.

The backlash against Progressive was strong enough that the company felt compelled to issue a public statement on the case. It denied Progressive was representing the driver who was ultimately found negligent, which was technically true. But it prompted even further backlash because it failed to acknowledge that, as a practical matter, Progressive's lawyer was indeed working in court as a third party to combat the Fisher family's claims. The family doesn't anticipate collecting its money from Progressive now, but the Fishers' lawyer may file an industry complaint over the case demanding more.

Readers of Entertainment Weekly's Web site, EW.com, named Flo, the perky insurance clerk from car insurance company Progressive, the No. 1 advertising icon in the country.
Readers of Entertainment Weekly's Web site, EW.com, named Flo, the perky insurance clerk from car insurance company Progressive, the No. 1 advertising icon in the country.   (Photo: Business Wire)
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COMMENTS
Showing 3 of 55 comments
awojoone1
Aug 19, 2012 3:51 AM CDT
My brother was hit by a  Progressive driver at a light,  He called the cops, it was NOT his fault !!! Progressive refused to pay !!!  Claiming since he called the police, he was using his cellphone when he got hit AT A RED LIGHT!!!!   Progressive SUCKS !!!  Fire  Flo  !! OOPS!!! It should read BOTH drivers had progressive ins. THEY REFUSED TO PAY !!!! W T F ????
schmidtkoff
Aug 17, 2012 5:48 PM CDT
fire that idiot flo. seriously though i've been bombarded by snail mail offers to sign up for different insurance companies. i did some research and it seems that you really get better deals in the long run from a company that you have remained loyal to. the initial offers from other companies might entice you to change but they will go up. i've been with my ins. co. for about 13 years. when a guy ran a red light and slammed into me i sued his co. they didn't want to pay. i had a cop and a witness. they paid and bought me a new vehicle. 
oldcarl
Aug 17, 2012 11:41 AM CDT
I don't care for the Progressive commercials at all but the Geico commercials are OK. But I believe we should check about different companies to compare their rates and fidelity to clients.

Copyright 2013 Newser, LLC. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. AP contributed to this report.

 

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