In Price War With Walmart, Target Pulls Ahead
Cuts in food prices give Target biggest lead ever
By Kevin Spak, Newser User
Posted Aug 23, 2012 9:20 AM CDT
The front entrance of a Target store in Cupertino, Calif. is seen Wednesday, Nov. 7, 2007.   (AP Photo/Paul Sakuma)

(Newser) – Watch for falling prices, Walmart—they might hit you. Target had lower prices than its arch-rival this month for the first time since October, research from Bloomberg has concluded. Indeed, Target won out by the largest margin yet seen in the two years Bloomberg has been tracking the numbers. The difference was driven mostly by groceries, where Walmart's edge fell from 4.5 percentage points to 1.35.

Walmart believes Target's victory will be a fleeting one, driven by temporary sales or promotions. "Walmart is delivering everyday low prices—not pricing gimmicks," a spokesperson said. But analysts disagree. "Walmart has been rolling out 88-cent deals and very publicly communicating its ad-match campaign, so it's a real blow that Target has managed to trump them," said one analyst. Still, the difference in real terms is pretty negligible; for every $100 you spent this month, Target would have been 46 cents cheaper.

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Showing 3 of 11 comments
Aug 24, 2012 3:15 AM CDT
Negligible or not is still the latest, and best reason thus far to tell walmart to go fuck themselves.
Aug 23, 2012 10:34 AM CDT
What difference does it make when it costs more in gas to get there and all the stuff is 'made in china' anyway?
Aug 23, 2012 10:00 AM CDT
You wonder why we still have modern day slavery and wonder where illegal can find work? Here it is. We pay far less than the food is actually worth, apparently we then throw out 40% of it too. We have first-world problems.