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In Appeal to Working Class, Romney's Tone Sharpens

Campaign thinks it not enough to criticize Obama's economics

By Mark Russell,  Newser Staff

Posted Aug 26, 2012 7:42 AM CDT

(Newser) – Still narrowly trailing President Obama, Mitt Romney is hardening his message in an attempt to nail down the white working-class vote, reports the New York Times. Now concluding that it is not enough to campaign on Obama's economic failings, Romney and his advisers are trying to add edgy overtones of race and class, which resonate with white voters in swing states. "These folks know they are not happy with what Obama has done, but they are struggling between, ‘I voted for him, I liked him, but he’s not getting the job done,' " says an American Crossroads director. "That’s where Mitt needs to take advantage."

But Romney still faces his longtime nemesis: Voters' reluctance or inability to trust him. But, says a GOP pollster, “If he can change perceptions about himself, then the environment takes hold, and if the environment takes hold, they win.” On Friday, Romney made a birther-tinged reference to his own birth certificate, and the Romney campaign is airing ads that incorrectly claim that Obama wants to eliminate work and job training requirements for Welfare beneficiaries. Romney also pushed a message yesterday of Obama's failure to meet his campaign promises.

Mitt Romney listens as vice presidential running mate Rep. Paul Ryan, not pictured, speaks during a campaign rally yesterday in Powell, Ohio.
Mitt Romney listens as vice presidential running mate Rep. Paul Ryan, not pictured, speaks during a campaign rally yesterday in Powell, Ohio.   (AP Photo/Evan Vucci)
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COMMENTS
Showing 3 of 162 comments
wasntme
Oct 20, 2012 8:52 PM CDT
The problem is he has no message to harden. The media says he has one, then you listen & read only to find out it is the same Obama bashing with no real plan being revealed let alone being harden.
LarryG
Aug 27, 2012 4:16 AM CDT
In his2008 presidential campaign, Romney simply lied repeatedly while trying to reinvent himself as a conservative. For example: "I have a gun of my own." (Not true. He was talking about a gun one of his grown sons own.) -- "I've been a hunter pretty much my entire life." (He hunted once at 15, and a second time in his late 50s.) -- "I told you what my position was, and what I, what I did as governor; the fact that I received the endorsement of the NRA." (No - and his Democratic opponent actually had a higher NRA rating) -- "I saw my father march with Martin Luther King." (No, they never marched together. They were both in Michigan at the same time once, but Mitt was in France on his mission.) "My father and I marched with Martin Luther King Jr. through the streets of Detroit." (even more false...) This last lie was the funnest because of all the waffling that Romney did trying to explain it. After a Boston newspaper showed that they couldn't have marched together, Mitt's spokesman said that "George W. Romney and Martin Luther King Jr. marched together in June, 1963 -- although possibly not on the same day or in the same city."
trailmix
Aug 26, 2012 9:26 PM CDT
Romney's a lying SOB, The economic failings he 's talking about are Republican economic failings. He knows it and so does everyone else. He's just too phony to admit it.
 

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