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• Competition for Cable Customers Turns Nasty

  Apr 28, 08 9:05 AM CDT
  The battle for a larger share of TV customers has taken a nasty turn as companies like Time Warner, DirecTV, and Verizon hone ad campaigns highlighting rivals' shortcomings, the Wall Street Journal reports. It's not the first time operators have taken shots at each other, but it signals a ramping-up of marketing wars as the industry gets more crowded. More »

• 'Cloud' Ads Float Sky-High

  Apr 17, 08 2:36 PM CDT
  Forget blimps. A new kind of advertising sends company logos sky-bound in the form of clouds themselves—or almost. “Flogos” are flying, cloud-like shapes created from a soapy mixture pumped up with helium and other gases. The floating messages, sent up by repurposed snow machines, are completely safe, both for the environment and for passing airplanes, the inventor assures LiveScience. More »

• YouTube Will Show When, Where Clips Are Hot

  Mar 27, 08 12:13 PM CDT
  In what could be a boon to advertisers, a new YouTube feature will allow video makers to see when and where their clips are being watched, reports the New York Times. YouTube Insight will show a map and graph representing the video’s popularity by state and over time--interesting information for casual users, but a boon to marketers hoping to better direct their ads. More »

• 'Jackie Moon' Plugs Old Spice

  Feb 27, 08 12:10 PM CST
  In its latest move to shed its image as a '70s relic, Old Spice has hired a '70s relic as its spokesman: the Afro-ed, headband-sporting basketball player Jackie Moon. Old Spice hopes Moon, a Will Ferrell character starring in the upcoming Semi-Pro, will attract the coveted young male demographic with humor, the LA Times reports. More »

• Absolut Cans Bottle Ads, Sees Sales Soar

  Feb 19, 08 10:55 AM CST
  Absolut is selling a lot more vodka now that it's dumped one of the world's best-known ad campaigns, Advertising Age reports. The Swedish brand and its arty ads featuring the iconic bottle had been a big hit since entering the US market in 1979, but sales were flat before the launch of the "Absolut World" campaign last year. Now global shipments have spiked 9%. More »