What Apple Should Really Do: Make iTunes Suck Less

Chris O'Brien says aping Pandora isn't the way to go
By Kevin Spak,  Newser Staff
Posted Sep 7, 2012 10:39 AM CDT
Apple CEO Steve Jobs talks about the new iTunes at an Apple event in San Francisco, Wednesday, Sept. 9, 2009.   (AP Photo/Paul Sakuma)
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(Newser) – When news broke yesterday that Apple is trying to build a Pandora rival, Pandora investors panicked—but Chris O'Brien can't figure out why. "Like much 'news' about Apple, most of this is the vaguest of the vague," he writes at SiliconBeat, and even if something does come of it, Apple's track record in web services and the social realm isn't great. "Ping was flat out lame," and iTunes already has a radio feature—"Though I can't recall meeting any human who has used it."

Besides, a Pandora clone would be a distraction from what Apple really needs: A less crappy iTunes. "Once so revolutionary, iTunes seems dated now," O'Brien argues. "It has become large and slow." Spotify runs circles around it—it boots faster, runs smoother, and stores your music online. Yes, lots of people have iTunes installed, "but it just doesn't feel as vital anymore. It's become something to avoid. Time for a major overhaul." Click for O'Brien's full column.

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