Faced with a slowing beverage market, Coca-Cola is thinking small. As in droplets. They're called Dasani Drops—tiny, concentrated flavors you can add to your water to give it some zing, and they're coming to stores in October, reports the AP. The zero-calorie drops will be in four flavors to start, and cost $4 for a bottle with 32 servings.
Dasani Drops are not the first compact water flavoring on the market. Kraft introduced MiO in March 2011 and already had doubled sales in the first half of this year to $100 million. But Coke says it plans on getting its Drops on shelves wherever its Dasani water is sold. "We're looking to make this as broad as we can," said a Coca-Cola vice president.