Jewel is going above and beyond as a pitch-person for Walmart: At a promotional appearance, she sang one of her new kids' songs and tweaked the lyrics as an homage to the chain. At AdWeek, David Kiefaber notes that the singer has come full circle—the last time she mentioned Walmart in a song, it was about being homeless. He likes Jewel, but not this new pairing with Walmart. "I feel like I'm watching a bird fall in love with its cage." And the headline at Jezebel wonders, "Who Will Save Her Soul?"