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Megastores Overrun the Champs-Élysées

McDonald's, Nike, Tommy Hilfiger sparkle on historic street

By Neal Colgrass,  Newser Staff

Posted Sep 15, 2012 3:47 PM CDT

(Newser) – Want to stroll down the romantic Champs-Élysées on your next European vacation? Hope you like McDonald's, Banana Republic, and Nike, because that's the kind of business you'll find there now, the New York Times reports. Since the 1980s, megastores have been muscling their way onto the historic street that was once known for lovers, glamor, and dramatic military parades by French soldiers and the conquerors of France. But "it’s no longer a Parisian place," says a newspaper editor. "It’s no longer a place for lovers."

A businessman defends the revamped 1.2-mile street, calling it a "shop window of global commerce, a bit like Fifth Avenue in New York." But it's more like Times Square, the Times notes, with 300,000 daily visitors (and half a million on weekend days) wolfing down fast food instead of enjoying relaxed lunches. And the street's cultural life is at risk, with half of its movie theaters gone and nearby independent cinemas in financial jeopardy. "We need to preserve the variety of the avenue," says the owner of an art-house theater. "It’s my duty to get them to come back and forget the image of a street losing its soul."

Shoppers walk by the Disney store on the Champs-Elysees avenue in Paris, Sunday Aug. 16, 2009.
Shoppers walk by the Disney store on the Champs-Elysees avenue in Paris, Sunday Aug. 16, 2009.   (AP Photo/Remy de la Mauviniere)
Shoppers walk by the Virgin store on the Champs-Elysees avenue in Paris, Sunday Aug. 16, 2009.
Shoppers walk by the Virgin store on the Champs-Elysees avenue in Paris, Sunday Aug. 16, 2009.   (AP Photo/Remy de la Mauviniere)
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COMMENTS
Showing 3 of 13 comments
baller
Sep 16, 2012 10:21 AM CDT
well the champs-elysees looked pretty awesome when I was there last month, but sure you wont find independent shops here its all Louis Vuitton, Mercedes and yes the obligatory Mcdonalds (but with a boulangerie concession inside and outside tables to watch the beautiful people stroll by). But if you want more 'authentic' Paris its easily found elsewhere in the city.
WhateverYouSay
Sep 16, 2012 7:32 AM CDT
I lived in France for 3 years way back in the 60's ... the CE was rather tourist ridden even then. Tourism is ruining most of the iconic places around the world... it's not just Americans at fault.. the English, Germans and Japanese... and now the Chinese are traveling and importing their culture into the places they visit, if not directly, by patronizing establishments that cater to their home grown tastes. Free enterprise and commercialism are to "blame" if that's the right word. But even here in the USA, tourism and the chase for profit has tainted our own iconic locations. Key West [I'm a Floridian these days] has been utterly ruined by tourism. The local businesses and colorful old haunts are dying out or being plasticized as tourists patronize corporate franchises and chain stores. Every time a cruise ship visits... thousands descend on Duval street to walk up and down for their 5 hours in port and buy tacky tee shirts imported from China, embellished with tacky sayings, bought from stores owned by enterprising newcomers from Pakistan [and elsewhere]. The Conch Republic seems to only be a corporate logo these days.   Anyone visited Honolulu/Waikiki lately? It's more Chinese and Japanese than Hawaiian or even American.
pg13
Sep 16, 2012 6:35 AM CDT
No worries.   One or two blocks off you can still find plenty of French shop-owners selling asian goods at Parisian prices.
 

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