BlackBerry Offers Peek at Crucial Upgrade
And at least one reviewer is underwhelmed
By John Johnson, Newser Staff
Posted Sep 25, 2012 2:12 PM CDT
Thorsten Heins, president and CEO of Research in Motion, speaks about the new BlackBerry 10 at the BlackBerry Jam Americas conference in San Jose, Calif.   (AP Photo/Eric Risberg)

(Newser) – RIM today offered a peek to developers of its all-important BlackBerry 10, which is due to hit shelves in early 2013. Or, as CTV News puts it, the company began "fighting for its life." That's how great the stakes are for RIM as it struggles for relevancy in the smartphone market. “They’ve put all their hopes, all their dreams into this one product, one platform," says one analyst. "If it fails to grab customers’ attention, there’s not a whole lot behind it for RIM to try again."

The phone will have a new operating system, and RIM is stressing Flow, a new "navigation theme" designed to make it easier to multitask and move between apps, writes Jessica Dolcourt at CNET. She found a test run to be a little clunky, but says RIM will surely improve it after getting feedback from developers. Even so, customers can probably expect a learning curve. At Gizmodo, Brian Barrett says this does indeed seem like a "very competent" OS. But he's underwhelmed. The upgrades seem tailored to a narrow business niche (texting in multiple languages, for instance), not everyday users. "It looks like it does some things very well—and that they're not the things you'd care about." As for FLOW, it could be a major battery drain, he writes.

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Showing 3 of 9 comments
MDD
Sep 26, 2012 9:46 AM CDT
RIM, Give it up already, you're over.
InferiorToYou
Sep 26, 2012 6:40 AM CDT
Where are the users? Businesses have already more or less switched over to a bring your own device model, and consumers seem to be quite happy with Android OS.
scottaco
Sep 25, 2012 5:35 PM CDT
I'm left wondering just how much hands on experience either of these people had with the Dev Alpha B. If multi-language texting was what they got from the "upgrades", I'm guessing they just looked up during the slide show from playing Angry Birds. BB10 is, in fact, a huge move forward in mobile computing. Anyone that uses these devices and isn't excited probably shouldn't be writing/blogging about tech.