NetFlix Box Will Bring Web Movies to TV

DVD firm teams up with LG Electronics to make stream-to-set device
By Rob Quinn,  Newser Staff
Posted Jan 3, 2008 4:24 AM CST
NetFlix's offices. Business analysts say that the company's partnership with LG Electronics could give it the edge in what could become a multibillion dollar market.    (KRT Photos)
camera-icon View 2 more images

(Newser) – DVD rental company NetFlix is teaming up with LG Electronics to make a set-top box that will let customers stream movies from the web straight onto their TVs, Reuters reports. NetFlix hopes to have the device ready later this year. The deal looks set to make the crowded web video market even more competitive.

"Internet to the TV is a huge opportunity," said Netflix  head honcho Reed Hastings. "We believe streaming is the way to go." He said the deal with LG was the first of many similar partnerships for NetFlix. Analysts say NetFlix could have gained the edge in what may become a multi-billion-dollar market.