No-Frills Drudge Report Is Worth a Fortune
Think hundreds of millions, writes Henry Blodget
By John Johnson, Newser Staff
Posted Oct 10, 2012 5:22 PM CDT
A screen shot from the Drudge Report today.   (

(Newser) – Whatever your opinion of Matt Drudge's news sensibilities, it's time he got his due as "arguably the single-most powerful individual in the digital news business," writes Henry Blodget at Business Insider. His Drudge Report may look simple, but Blodget figures it's worth somewhere between $150 million and $375 million, which is all the more jaw-dropping when you consider that Drudge produces it nearly single-handedly.

It just passed the milestone of 1 billion pageviews a month, thanks to its 14.4 million monthly readers in the US—figures that put it on par with the New York Times (which has a wee bit bigger staff) as a digital media property. In fact, all those clicks mean Drudge could be pulling in up to $15 million in after-tax profit a year. Even his critics should acknowledge that Drudge "has created one of the most innovative, successful, and profitable digital media businesses on the planet." Read the full piece here.

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Showing 3 of 56 comments
Oct 11, 2012 8:57 AM CDT
Drudge is so important, but I'm sure many of you libs don't see it. Go to CNN, Newser, Drudge, infowars, yahoo, fox news even. Go everywhere, get all the pieces, and connect the dots.
Oct 11, 2012 3:00 AM CDT
Andrew Breitbart's hate filled blogs burnt him to a shell of a human. Matt Drudge, you should have taken notice.
Oct 11, 2012 12:57 AM CDT
With that hit-count, maybe MSNBC should think about advertising on his site? Afterall, someone in a large metropolitan city could yell through a bull horn from the fire escape and match that miserable cable channel's reach.