Zune's Spirit Helped Revive Microsoft
Farhad Manjoo: The often razzed device marked a shift toward innovation
By Liam Carnahan, Newser Staff
Posted Oct 26, 2012 1:30 PM CDT
The Apple iPod Nano, top, and the Microsoft Zune HD are shown in San Francisco, Wednesday, Sept. 16, 2009.   (AP Photo/Jeff Chiu)

(Newser) – If you only have hazy memories of the Zune, Microsoft's foray into the mp3 player market, you're not alone. The device was discontinued in 2011, and today it's mostly the butt of Apple fans' jokes. But Farhad Manjoo got his hands on one of the 2009-era touchscreen Zunes, and has written a glowing review in Slate. Why? "The Zune wasn’t as complete a failure as you may believe," he writes, and it lives on in both tangible and intangible ways in the new Windows 8 and Surface tablet.

Not only is the player "handsome" (unlike Apple's "cutesy" devices), it's innovative. He credits it, along with the Xbox, as helping turn around Microsoft's fortunes by showing that the company can do more than just mimic Apple products. For one thing, the Zune's user interface (including the "brilliant" Segoe font) informs the "design aesthetic" of subsequent rollouts, including Windows 8. So why did the Zune fail? It was just as good as the iPod, but to survive in the market, it needed to "make Apple’s device look pitifully old-fashioned." It didn't, so for now, rest in peace, little Zune. Read the full column here.

More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
Zune's Spirit Helped Revive Microsoft is...
11%
9%
16%
7%
56%
2%
Show results without voting
You Might Like
Comments
Showing 3 of 3 comments
carson
Oct 27, 2012 12:09 AM CDT
as soon as i read that the zune would let me share music files wirelessly...but only three times...and for only three days...i instantly lost interest in it...and whether or not they changed that i never found out...or cared
Rembrandt_Q_Einstein
Oct 26, 2012 3:49 PM CDT
The Zune was crap and so was it's software. Yet another tech article written by some clueless idiot.
Mr.Vista
Oct 26, 2012 3:20 PM CDT
Good article Liam, and I apologize for the jab I may have taken at you last week.