It might not be better than sex, but Facebook—along with checking email and surfing the web—is apparently more irresistible, a new study has found. The smartphone-based survey of mostly college-aged respondents tracked their most irresistible desires several times a day. While most reported that sex was a stronger desire, subjects were more likely to give in to their desire to check out media, including things like email and Facebook, the survey found. “Media desires, such as social networking, checking emails, surfing the web, or watching television might be hard to resist in light of the constant availability, huge appeal, and apparent low costs of these activities,” says the study author from the University of Chicago.
One explanation could be that it's easier and more convenient to check Facebook than it is to have sex, reports ABC News. "The sex drive is much stronger but it’s also much more situational,” says an online expert from the University of Southern California. “We’re training ourselves to check our messages every couple minutes. People are constantly looking down to check their phones. They can't stop."