Record Low TV Ratings for World Series

Previous record held by 2008, 2010 series
By Newser Editors and Wire Services
Posted Oct 30, 2012 10:21 AM CDT
The San Francisco Giants celebrate after winning Game 4 of baseball's World Series against the Detroit Tigers Sunday, Oct. 28, 2012, in Detroit. The Giants won 4-3 to win the series.   (AP Photo/Paul Sancya)

(Newser) – The San Francisco Giants' sweep of the Detroit Tigers set a record low for the World Series' television ratings. The four games on Fox averaged a 7.6 rating and 12 share, Nielsen Media Research says. The previous low was an 8.4 for the 2008 Phillies-Rays and 2010 Giants-Rangers series, which each went five games. Last year's Cardinals-Rangers World Series went the full seven games and built momentum to average a 10.0/16.

But Fox said it projects to win Saturday and Sunday nights among viewers 18 to 49. "The World Series has been a top-10 primetime hit for over 40 years and even with a four-game sweep this series was no exception," says an exec. "This World Series gave us exactly what we expected: a top-10 show among all viewers and a top five show among hard-to-reach younger men. It's important for us to remain focused on the Series relative to today's competitive environment rather than bygone years." (Read more World Series stories.)

My Take on This Story
Show results without voting  |