Calif. 'Frankenfood' Bill in Death Spiral After Ad War

Opponents spend $46M in GMO labeling battle

By Matt Cantor,  Newser Staff

Posted Nov 5, 2012 6:27 AM CST | Updated Nov 5, 2012 7:40 AM CST

(Newser) – At first, advocates for California's Proposition 37 seemed to be skipping off to victory—but with the vote approaching, it now appears that opponents have engineered a stunning turnaround. Monsanto, DuPont, and Pepsi have spent some $46 million against the measure, which would require the labeling of genetically-modified food. In a raft of television ads, opponents argue that it would hike family grocery bills by $400 a year while hurting farmers. And the ads seem to have worked: A month ago, some two-thirds of likely voters supported the measure; now, just 39% support it, while 51% oppose it.

The "No on 37" campaign is among California's best-funded ballot battles ever, Reuters notes. Opponents have spent about six times what advocates have spent. It's been compared to the fight against a proposed tobacco tax measure earlier this year, which was defeated despite initially having 70% support. An anti-smoking activist says in both cases, ads weren't "arguing with the premise of the initiatives, but rather making picky criticisms of the details of the initiatives."

This Sept. 30, 2002 file photo shows labeling advertising no genetically engineered ingredients.   (AP Photo/Paul Sakuma, File)
« Prev« Prev | Next »Next » Slideshow
My TakeCLICK BELOW TO VOTE
8%
5%
3%
66%
11%
7%
To report an error on this story, notify our editors.

NEWS FROM OUR PARTNERS
Other Sites We Like:   The Street   |   MSN Living   |   PopSugar Tech   |   RealClear   |   24/7 Wall St.   |   Biography   |   Barstool Sports   |   OK!