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FRIDAY, NOVEMBER 27, 2009
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Office Lunch, With a Side of YouTube

White collars snacking on web clips during their break

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(Newser) – Byte is meeting bite in offices around the country as workers opt to stay in during their lunch breaks to watch web videos, the New York Times says. Websites are eating up the “video snacking” trend, developing net-exclusive content that’s targeted at the lunch crowd, and workers are nibbling on short clips from sources such as Yahoo! and local TV stations.

It’s “a good excuse to stay at my desk during lunch,” said one viewer. An AOL executive quipped, “Based on the traffic I’m seeing, our nation’s productivity is in question.” Video snacking won’t doom the new year’s diet resolutions, but it is making advertisers rich: Marketers say consumers are up to 30% more likely to buy products during lunch than at other times.

Instead of going out for lunch, many office workers are opting to stay in and watch webcasts or web videos, the New York Times says.
Instead of going out for lunch, many office workers are opting to stay in and watch webcasts or web videos, the New York Times says.   (Index Stock)
In a trend called video snacking many office workers are opting to stay in for lunch, and it's turning into a growth business for news and media companies, which are feeding the lunch crowd more fresh content, the New York Times says.
In a trend called video snacking many office workers are opting to stay in for lunch, and it's turning into a growth business for news and media companies, which are feeding the lunch crowd more fresh...   (Index Stock)
The midday spike in Web traffic is not a new phenomenon, but media companies have started responding in a meaningful way over the last year. They are creating new shows, timing the posts to coincide with hunger pangs. And they are rejiggering the way they sell advertising online, recognizing that...
The midday spike in Web traffic is not a new phenomenon, but media companies have started responding in a meaningful way over the last year. They are creating new shows, timing the posts to coincide with...   (Index Stock)
From an advertiser%u2019s perspective, the Web is a more flexible medium than television, because technology makes it easy to monitor people%u2019s behavior and adjust programming accordingly, the New York Times says. Better still, marketers have found that consumers are up to 30 percent more likely to make a purchase after...
From an advertiser%u2019s perspective, the Web is a more flexible medium than television, because technology makes it easy to monitor people%u2019s behavior and adjust programming accordingly, the New...   (Index Stock)
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