Victim of NHL Lockout: Coors Light

Not nearly as many Canadians drinking beer these days

By Evann Gastaldo,  Newser Staff

Posted Nov 8, 2012 8:40 AM CST

(Newser) – With the NHL lockout still ongoing, Canadians apparently don't have nearly as many excuses to drink beer. Molson Coors Brewing Co. says beer sales are down across Canada thanks to the lockout, the Winnipeg Free Press reports. The CEO of the company, which makes Coors Light and Molson Canadian, explains: People aren't drinking beer at hockey arenas; they're not drinking beer at the bars while watching hockey games; and they're not drinking beer at home while hosting hockey parties.

"All of those occasions have disappeared off the map and you just can't replicate them," Peter Swinburn says. No word yet on just how much the lockout has hurt sales, but Swinburn says the company—which is a hockey league sponsor—will seek some sort of compensation from the NHL.

A Coors Light sits on the bar as a patron sips a beer at a tavern Monday, May 4, 2009, in Blue Island, Ill.
A Coors Light sits on the bar as a patron sips a beer at a tavern Monday, May 4, 2009, in Blue Island, Ill.   (AP Photo/M. Spencer Green)
« Prev« Prev | Next »Next » Slideshow
My TakeCLICK BELOW TO VOTE
7%
52%
4%
20%
12%
4%
To report an error on this story, notify our editors.

NEWS FROM OUR PARTNERS
Other Sites We Like:   The Street   |   HitFix   |   PopSugar Tech   |   RealClear   |   24/7 Wall St.   |   CollegeHumor   |   Barstool Sports   |   OK!