Victim of NHL Lockout: Coors Light
Not nearly as many Canadians drinking beer these days
By Evann Gastaldo, Newser Staff
Posted Nov 8, 2012 8:40 AM CST
A Coors Light sits on the bar as a patron sips a beer at a tavern Monday, May 4, 2009, in Blue Island, Ill.   (AP Photo/M. Spencer Green)

(Newser) – With the NHL lockout still ongoing, Canadians apparently don't have nearly as many excuses to drink beer. Molson Coors Brewing Co. says beer sales are down across Canada thanks to the lockout, the Winnipeg Free Press reports. The CEO of the company, which makes Coors Light and Molson Canadian, explains: People aren't drinking beer at hockey arenas; they're not drinking beer at the bars while watching hockey games; and they're not drinking beer at home while hosting hockey parties.

"All of those occasions have disappeared off the map and you just can't replicate them," Peter Swinburn says. No word yet on just how much the lockout has hurt sales, but Swinburn says the company—which is a hockey league sponsor—will seek some sort of compensation from the NHL.

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Showing 3 of 29 comments
flatnosepete
Nov 10, 2012 6:39 PM CST
I have heard that people all over North America have giving up Coors Light and are now drinking from the dick of a goat. Goat piss is said to have a much bolder taste than Coors Soft.
DougMasters
Nov 8, 2012 5:34 PM CST
Killians, Ynglueng Porter... guiness..... these are beers. Coors light is like water with Hops.. I would as well like to lodge a complaint. I have been outside on the hottest of hot days and pounded back a coors light and never once did a train accompanied by snow and beutiful half naked women ever come out of nowhere. I would like to lodge a similar complaint about the effectiveness of popping a mentos.
gomer99
Nov 8, 2012 1:56 PM CST
NHL Lockout ?? Who noticed ? Who cares ? A pro hockey team in MIAMI.........fer chrissakes..........