Hot Nevada Export: Mud
Skin product doesn't stink like that of competitors, says harvester
By Matt Cantor, Newser User
Posted Nov 19, 2012 8:07 AM CST
Updated Nov 24, 2012 12:53 PM CST
Nevada mud is great for cosmetics: It doesn't smell, says a harvester.   (Shutterstock)

(Newser) – In Nevada, the prospectors are back, but this time, it's not gold they're after. The Wall Street Journal looks at a resident who has built a business out of a substance that's a little easier to find: mud. Out in the desert, hot water swells up from underground, transforming dry dirt into mud that's as "smooth as butter," packed with 50 trace elements, and great for the skin, according to harvester Shelly Egbert. She worked with her seven kids—including a 2-year-old—to produce this year's autumn harvest of 5,000 jars, sold for $59 each.

Unlike the mud already used by companies like L'Oreal, who source their product from exotic international locations, the Nevada supply doesn't smell, says Egbert. Harvesters of the smellier stuff say their product removes toxins and has preserved buried bodies for thousands of years. Plus, "some people like earthy smells. We don't have anything extremely stinky," notes a distributor. Some companies cover the smell with fragrances, but when it comes to the Nevada goo, "what you see is what you get," says a Reno spa director who buys from Egbert.

More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
Hot Nevada Export: Mud is...
Show results without voting
You Might Like
Showing 3 of 8 comments
Nov 24, 2012 5:33 PM CST
It'll be interesting to see how Harry Reid figures a way to tax it....
Nov 24, 2012 4:50 PM CST
Sounds like a dirty business to me...
Nov 24, 2012 3:07 PM CST
Just goes to show you that Americans will grab anything they can, if they can make a buck by selling it. I hope the Paiute Tribal Police are up to speed on this story, because their native lands are laced with hot springs and seeps of mud. Routes 445 and 447 up to Pyramid Lake will be crowded with bucket and shovel laden pickups. Time for a roadblock ...