Hostess Killed by ... Yogurt
Americans simply stopped eating bakery's products: opinions
By Evann Gastaldo, Newser Staff
Posted Nov 19, 2012 11:59 AM CST
Updated Nov 19, 2012 1:59 PM CST
This Tuesday, Jan. 10, 2012, file photo, shows, Hostess Twinkies in a studio in New York.   (AP Photo/Mark Lennihan, File)

(Newser) – Don't blame the death of Hostess on the fight between the company and a labor union—blame it on Americans and their changing appetites. Despite all the talk of Twinkies lately, Hostess "is primarily a bread maker," notes Josh Sanburn in Time. And though Wonder Bread is about as American as it gets, consumers haven't been eating as much of it as they once did. "Yogurt's been the problem," says one analyst, because many Americans now prefer that to, say, toast for breakfast. When it comes to other meals, things like energy bars and tortillas have been horning in on bread's market share. And as for Hostess' sugary snacks, well, Americans are becoming more interested in healthier food these days.

"Hostess appears to have gotten stuck somewhere in the ‘60s and never really recovered," Sanburn writes. In the Wall Street Journal, Charles Passy strikes a similar tone, noting that while America collectively lost its mind over news of the Twinkie's possible demise (check out the snack's prices on eBay), no one seems to have actually eaten a Twinkie in years. "Affection for the brand [is] largely an exercise in nostalgia," Passy writes. We haven't necessarily given them up for healthier food, but for "'real' food—cupcakes that don't come out of a factory." Click for his full column, or Sanburn's.

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Showing 3 of 59 comments
thirdimpact
Nov 19, 2012 11:12 PM CST
That's right. Everyone became vegan hippies eating tofu and organic yogurt. Unions had nothing to do with Hostess going out of business.
Just_Dave
Nov 19, 2012 3:23 PM CST
For those of you new to Newser this story is an example of what Newser, and the whole of biased media, do. This Hostess story came about that in the end showed unions in a negative light. Newser, being a part of the biased media, has to create conversation that focuses the problem on anything but the unions being seen in a negative light. They will even post a story like this saying a company with 2.5 Billion dollars in annual sales didn't have any customers. In our area a Hostess dessert cost $1.39 on average. 2.5 billion divided by 1.39 is about 1.8 billion items sold. With 300 or so million Americans on the books that means each man, woman and child in America purchased 6 items from Hostess in the last year. Newser says no one was buying their products because that fits Newsers agenda. Reality is Hostess sells rather well. Just a heads up on how media bias works and how Newser does their part.
troy705
Nov 19, 2012 3:05 PM CST
Another company killed by poor management. Forbes magazine got it right.