Most Americans Plan to 'Self-Gift' ... to Tune of $140
We love shopping ... for ourselves
By Kate Seamons, Newser Staff
Posted Nov 23, 2012 12:57 PM CST
Who needs Santa?   (AP Photo/Fay Abuelgasim)

(Newser) – Go ahead and buy yourself that discounted cashmere sweater today. You deserve it. Wait. What? You had already planned to do just that? Yeah, we thought so. The National Retail Federation reports that "self-gifting" is poised to hit a 10-year high this year, with shoppers set to spend an average of $140 on themselves during the holiday season. NPR takes a look at what's fueling the spending: killer discounts, sales that start earlier than ever, and marketing specifically designed to target self-gifters. And it must be working: The NRF says 59% of holiday shoppers admit they're going to self-gift this year.

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Nov 24, 2012 10:21 AM CST
But God forbid that their taxes would go up a dime.
Nov 24, 2012 6:11 AM CST
if I break even this year it will be a huge self-gift! Screw everybody else. 47% of em just want free shit anyway. What do you think those are- Entitlement stockings???!!!
Nov 23, 2012 10:37 PM CST
Self-indulgence is what we do best..... I, personalty, am going to spend $140 on Twinkies, Ho-Ho's, and Ding-Dongs.... On E-Bay I can get three of each.........