Starbucks Now Selling $7 Cup of Coffee

Customers want 'rare and exquisite' coffee, it says

By Matt Cantor,  Newser Staff

Posted Nov 29, 2012 2:02 AM CST

(Newser) – Tired of paying $3 for a cup of coffee? You're in luck: Starbucks is now offering a $7 version—its most expensive blend ever. That's the price for a 16oz cup; a 12oz "tall" of Costa Rica Finca Palmilera will run you $6, while a half-pound bag is $40. But the premium brew is as hard to get your hands on as it is pricey: Just 46 Starbucks locations offer it, produced from a rare varietal called Geisha.

"We are now offering more reserve coffees than ever before because of customer demand," says a rep. "We have loyal reserve customers who are interested in any opportunity to try something as rare and exquisite as the Geisha varietal." The product arrives as Starbucks battles companies focused on "single-origin" and "direct trade" coffee, Bloomberg notes.

A Starbucks drink waits for a customer to pick it up as barista Josh Barrow prepares another at left, Friday, April 27, 2012, in Seattle.
A Starbucks drink waits for a customer to pick it up as barista Josh Barrow prepares another at left, Friday, April 27, 2012, in Seattle.   (AP Photo/Ted S. Warren)
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