Milk Biz Scrambles as Sales Sour
Americans drinking less of it than ever
By Rob Quinn, Newser Staff
Posted Dec 11, 2012 3:36 AM CST
Rising milk prices caused by rising grain prices haven't helped sales.   (AP Photo/Dinesh Ramde)

(Newser) – The long decline in American milk drinking has accelerated, leaving producers facing what they describe as a major crisis, the Wall Street Journal finds. Americans still get through an average of more than 20 gallons each of the stuff per year, but that is down nearly 30% from 1975 and last year's 3.3% decline was one of the biggest on record. Trends behind the drop in milk drinking include the rise of bottled water and the lower proportion of children in the population.

Though sales of yogurt, cheese, and other dairy products have risen, producers and retailers are scrambling to find ways to reverse the slide in milk sales, including selling it in smaller packages. Specialist products like the "muscle builder" version of Rockin' Refuel high-protein milk are proliferating, and the milk industry plans a major marketing campaign to portray milk as the "real thing" in contrast to "imitation milk" like soy or almond milk.

View 1 more image
More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
Sales Crisis Shakes Milk Biz is...
8%
27%
36%
11%
13%
5%
Show results without voting
You Might Like
Comments
Showing 3 of 28 comments
saucier111
Dec 11, 2012 2:42 PM CST
Our food and drug agency have been bought off by the likes of Mosanto's. Mosanto's have provided dairy farmers with Bovine Growth Hormoines to increase milk production. The corporate farms in America feed their animals anti-biodics and other drugs to make them grow faster and to keep them healthy, to increase their profits. The sad part is no body is watching them and our government don't care.
Barbs1133
Dec 11, 2012 11:33 AM CST
Milk--ugh.
Swifty
Dec 11, 2012 10:46 AM CST
Drinking a lot of milk is well known to be as effective at promoting cancer as smoking cigarettes, and yet the public is completely unaware of this danger. Animal studies have proven that manipulating the amount of casein, (animal protein in milk) in lab animals can literally turn on and off the production of liver cancer cells. Populations high in milk consumption also have the highest rates of Osteoporosis despite the calcium in milk. The saturated fat in milk contributes towards heart disease. Who in the world would think this stuff is good for you?