Radio Replaces Commercials With Sponsors
(Newser)
–
In a throwback to the days of Texaco Star Theater and the Colgate Comedy Hour, a Clear Channel radio station has ditched spot ads in favor of hourly corporate sponsors. In an effort to compete with uninterrupted satellite radio and mp3 players, DJs on KZPS-FM in Dallas will pepper their banter with references to that hour's backer.
The first four sponsors—Southwest Airlines, AT&T, Coors and Guitar Center—get sporadic on-air mentions and a ban on competitors' ads on the station. The experiment by Clear Channel also spells trouble for Dallas Deadheads: KZPS's overhaul includes dumping the classic rock format in favor of a rock-country blend.
Source:
New York Times
Loading...
