University System Drops Much-Hated New Logo
University of California bends to its critics
By Neal Colgrass, Newser Staff
Posted Dec 15, 2012 3:15 PM CST
The UC logo, now history.   (Vimeo)

(Newser) – Was it a browser icon? A tongue? A toilet? Critics alleged all three, but the new University of California logo is now one thing: history. School officials said yesterday they would suspend use of the logo that showed a large blue "U" surrounding a fading letter "C," the LA Times reports. The design "would win wide acceptance over time," says UC official Daniel Dooley, but "it also is important that we listen to and respect what has been a significant negative response."

Indeed: Reader complaints at one newspaper ranged from "It looks like a tongue. Cannot unsee" to "It looks like the aerial view of a flushing toilet." Many wanted UC to return to its old logo, with a drawing of an open book and the motto "Let There Be Light." But officials at the 10-campus university system haven't announced new logo plans, and say the controversial design will remain on paper materials for a while. This "is not going to happen overnight," says a UC official. "It's not like we can flip a switch."

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Showing 3 of 14 comments
user99
Dec 17, 2012 12:56 AM CST
Let me get this straight, you got your degree from that university with the funny logo?
DougMasters
Dec 16, 2012 9:08 AM CST
""it also is important that we listen to and respect what has been a significant negative response." " 2 thoughts on this. A.) Changing a logo for no other reason asside from changing it is a little... ya know who gives a hoot? B.) Caring so much about a logo that you would offer so much of a negative response is a little...ya know, who gives a hoot?
ppaca
Dec 15, 2012 9:42 PM CST
The new logo was merely a depiction of the reality of the situation. The State of California going down the toilet. That was a smart designer.