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July 9, 2008 5:12:49 AM CDT

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Own a Piece Of Your Favorite Athlete

Posted Apr 23, 07 10:55 PM CDT in Sports,  Glossies    Editor's Choice

(Newser) – The good news: fantasy sports will soon be obsolete.  The bad news: the replacement is far more insidious.  Companies are currently designing stock markets in athletes that would allow fans (not to mention dispassionate investors) to buy and sell shares in individual stars and up-and-comers in the sporting world.  It's like gambling, but somehow more respectable.

One specific proposal, by A.S.A. Sports Exchange, would allow athletes to sell 20% of their future earnings to a trust, in which one can buy securities. This is intuitive stuff, as Moneyball co-writer Michael Lewis notes:  "Professional athletes have all the traits of successful publicly traded stocks, beginning with enormous speculative interest in them."

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