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Canceled Awards Shows Could Cost Fashion Biz

Designers will lose millions in visibility

By Sam Gale Rosen,  Newser Staff

Posted Jan 9, 2008 5:25 PM CST

(Newser) – The writers' strike-canceled Golden Globes will hit designers and the fashion industry hard, reports the Wall Street Journal, citing design houses that rely on red carpet-strutters for priceless exposure that can reverberate for months and years. If a big star wears your dress, that's big money. "It's a crapshoot," says a consultant, "but the exposure can be worth millions of dollars."

In particular, red carpets can help small designers gain visibility, the Journal reports, describing how Reese Witherspoon helped launch designer Nina Ricci. And the prospect of a similarly canceled Oscars ceremony is an even bigger nightmare. "Oh, perish the thought!" says an In Style editor.

Best Actress winner Halle Berry is among high-profile celebrities that fashion houses depend on to strut their designs on awards shows' red carpets.
Best Actress winner Halle Berry is among high-profile celebrities that fashion houses depend on to strut their designs on awards shows' red carpets.   (KRT Photos)
Katherine Heigl, left, who plays a woman who has been a bridesmaid 27 times in 27 Dresses, makes her way past 27 models on the red carpet at the premiere of the film in Los Angeles, Monday, Jan. 7, 2008. (AP Photo/Chris Pizzello)
Katherine Heigl, left, who plays a woman who has been a bridesmaid 27 times in "27 Dresses," makes her way past 27 models on the red carpet at the premiere of the film in Los Angeles, Monday, Jan. 7,...   (Associated Press)
U.S. socialite Paris Hilton poses on the red carpet prior to the 2007 MTV Style Gala, Friday Nov. 23, 2007, at the Shanghai Grand Stage in Shanghai, China.  (AP Photo)
U.S. socialite Paris Hilton poses on the red carpet prior to the 2007 MTV Style Gala, Friday Nov. 23, 2007, at the Shanghai Grand Stage in Shanghai, China. (AP Photo)   (Associated Press)
High-profile celebrities such as Reese Witherspoon, here shown with her Academy Award for Best Actress, give fashion houses considerable visibility during awards season, and the industry could suffer significantly if those shows don't go on because of the writers' strike.
High-profile celebrities such as Reese Witherspoon, here shown with her Academy Award for Best Actress, give fashion houses considerable visibility during awards season, and the industry could suffer...   (KRT Photos)
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