Andrew Sullivan Moving to Subscription-Only Model Prominent blogger will ask readers to pay $20 a year By John Johnson, Newser Staff Posted Jan 2, 2013 4:52 PM CST 12 comments Comments Andrew Sullivan, left, and Aaron Tone arrive at the White House for a State Dinner in this file photo from March 14, 2012. (AP Photo/Charles Dharapak) (Newser) – One of the biggest names in blogging is going to test a new way of doing business. Starting Feb. 1, Andrew Sullivan's "The Dish" blog will leave the Daily Beast, become independent and ad-free, and ask readers to pay $19.99 a year. Sullivan, who previously partnered with the Atlantic, explains the rationale of relying solely on subscription revenue here. One key point: "Here's the core principle: we want to create a place where readers— and readers alone—sustain the site. No bigger media companies will be subsidizing us; no venture capital will be sought to cushion our transition (unless my savings count as venture capital); and, most critically, no advertising will be getting in the way." So can a paywall for a blog work? Some typical reaction: "It’s definitely a move to watch," writes Jeff Sonderman at Poynter. "Sullivan is one of the pioneers of blogging; he has shaped the form and built an engaged community of readers." Still, "no one knows how this will go." "If anyone can pull it off, it might be Sullivan," writes Matt K. Lewis at the Daily Caller. "When Sullivan first started blogging independently a decade ago, he raised money via NPR-like pledge drives, writes Walter Hickey at Business Insider. "So in addition to being a brilliant blogger, he's also always been into experimenting with creative business models."