Starbucks Opening First Vietnam Cafe
Ho Chi Minh City store will open next month
By Newser Editors and Wire Services
Posted Jan 3, 2013 3:39 PM CST
Workers erect scaffolding near a new Starbucks outlet in Beijing in 2007.   (AP Photo/Greg Baker)

(Newser) – Starbucks is going to Vietnam: The company will open its first cafe in the country early next month in Ho Chi Minh City as part of its strategy to expand across Asia. It already operates more than 3,300 stores across 11 countries in China and the Asia-Pacific region. "We are looking forward to serving our customers in Vietnam in an authentic and locally relevant way," said Jinlong Wang, president for Starbucks Asia Pacific.

The Seattle-based chain will be entering a country of coffee lovers that already has an established market; at least two popular homegrown chains have dozens of locations across the country. Vietnam is the world's second-largest coffee producer behind Brazil and already provides high-quality beans for Starbucks stores in other countries.

Copyright 2016 Newser, LLC. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. AP contributed to this report.

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Showing 3 of 8 comments
MrStoot
Jan 4, 2013 6:14 AM CST
2nd in coffee bean production, I spent 13 months over there all I saw was rice paddies.
InferiorToYou
Jan 3, 2013 7:54 PM CST
Next they will bring coal to Newcastle
Murahu
Jan 3, 2013 7:37 PM CST
Perhaps the popular Highlands chain of coffee shops in Vietnam will open a branch in the US. One could then enjoy pho and garlic bread before a cup of coffee.