Televisions were all over the Consumer Electronics Show in Las Vegas this week, including some of the biggest, thinnest ones around, showing the crispest pictures ever, the New York Times reports. But exhibitors' focus was much more on what viewers will be seeing on those TVs, with several manufacturers unveiling deals with media and Internet outlets to put content on its sets.
"We already all have beautiful HD televisions. How do you differentiate?” asked one marketing man. “One way to provide some really unique differentiation is to provide new content.” Underscoring that sentiment was the presence of NBC. “You can’t talk about consumer electronics without talking about content,” one exec said. “This year we felt we needed to be here in a bigger way.”