American Updates Logo, Look of Planes
Move comes amid bankruptcy
By Newser Editors and Wire Services
Posted Jan 17, 2013 5:29 PM CST
The new logo.   (AP Photo/American Airlines)

(Newser) – American Airlines is still in the midst of bankruptcy proceedings, but at least it's got a new look. The airline showed off the first plane bearing a new paint design at Dallas-Fort Worth International Airport today. The familiar red, white, and blue stripes along the side of the fuselage are gone, replaced by a new logo and "American" in large letters on the silver body. Red and blue horizontal bars are emblazoned on the tail. (Business Insider provides a look at the company's logos since its inception.)

Planning for the redesign began in the summer of 2011—before the bankruptcy filing— when American announced it would buy hundreds of new planes from Boeing and Airbus, many of which will be made of composite material that can't easily be painted in American's traditional polished-aluminum look. Under pressure from creditors, parent company AMR is studying whether to embrace a merger with US Airways or remain on its own. A decision is expected soon, and the CEO says the redesign doesn't tilt the company toward either outcome.

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Showing 3 of 17 comments
gingolfpokerman
Jan 18, 2013 1:49 PM CST
Is it me or does the AA logo look a lot like the old Greyhound Bus Lines logo ?? Especially at first glance.
HANKHILL
Jan 18, 2013 8:36 AM CST
oh wow boy oh boy do i feel safer now!!!!!!!!!!!!! gee wizz now i can fly higher!!!!!!!!!!!!! i can fly faster!!!!!!!!!!! best of all i can now take more of my "stuff" on board with me and use the cell and lap top!!!!!! and the food wow and a half! and the staff chicks sexy as hell! i may never get off of this plane! wowx999999999999 nice x99999999999999999999 and it got cheaper to!!!!!!!!!!! way to go american airlines! nice job! ps and also get to where i am going on time!!!!!!!!!!!!!
Pointy_1
Jan 17, 2013 10:35 PM CST
I have no intention of flying with AA their reputation is such that I cannot immagine any sane person even wishing to fly with them.