NHL Blitzes North America With an Apology
Full-page ad in 40 newspapers apologizes for lockout
By Mark Russell, Newser Staff
Posted Jan 18, 2013 9:47 AM CST
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(Newser) – The National Hockey League finally kicks off its 2012-2013 season tomorrow, but before it drops the puck, it has something to say to its fans: So sorry 'bout that four-month lockout. The NHL took out full-page ads in about 40 newspapers in Canada and the United States yesterday, including both national papers and at least one in each city of the NHL's 30 teams, apologizing for the dispute that reduced this season from 82 games to 48, reports the CBC.

"From today forward, we will do everything we can to make this season worth the wait," said the NHL in the ad. But color Adweek's David Gianatasio unimpressed. He quips, "The second paragraph starts, 'We are committed to earning back your trust and support.' Placing a period after the first five words would've summed up the position of owners and players quite nicely."

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Jan 18, 2013 2:26 PM CST
Apology accepted. Now give me back the tax money you used to build the arena.
Jan 18, 2013 11:45 AM CST
Who cares..................it's HOCKEY
Jan 18, 2013 11:07 AM CST
Interestingly, the waiting list for Chicago Blackhawks season tickets actually increased and it appears that most, if not all, of the single game tickets have been sold out already. I was hoping to get tickets for a game or two this year, but it looks like StubHub or word of mouth is going to be the only way to do it. http://www.chicagobusiness.com/article/20130115/BLOGS04/130119865/blackhawks-working-on-ticket-shuffling-puzzle