Kentucky's current slogan is "Unbridled Spirit," but two creative advertising professionals don't think that quite sums up what's so great about the state. Their idea for a new slogan: "Kentucky Kicks Ass," NPR reports. Griffin VanMeter and Whit Hiler, both Kentucky natives, explain in a video making their case that if you Google "Unbridled Spirit," what you get is a link for "horseback riding lessons—in San Antonio." It's a "lame-ass tagline," VanMeter declares.
But ask any Kentuckian to describe his state, and he'll say it kicks ass. Hence the proposed new slogan. When VanMeter and Hiler first started floating the idea, they didn't have much official support. ("We certainly would not sanction or endorse that phraseology," a state tourism department spokesman told USA Today earlier this month, adding that VanMeter and Hiler "have a different constituency. Which is no one.") But there's plenty of support among the people, and some officials seem to be softening: Kentucky Gov. Steve Beshear now tells NPR he thinks the proposed slogan is "fun."