Bloomberg Blasts NRA in Super Bowl Ad

Ad shows footage of LaPierre voicing NRA's support for background checks

By Polly Davis Doig,  Newser Staff

Posted Feb 3, 2013 12:33 PM CST

(Newser) – More bad news for Wayne LaPierre: Michael Bloomberg's Mayors Against Illegal Guns is going primetime with a gun control ad slated for tonight's Super Bowl, and LaPierre is the unintentional star. The ad features 1999 footage of LaPierre saying the NRA fully supports universal background checks, reports the AP; the group has since reversed its stance. As for how much Bloomberg & Co. shelled out for the ad, a rep would say only that it was in the six-figures. LaPierre isn't having the best day.

Michael Bloomberg's mayors' group bought a Super Bowl ad to prod the NRA on its stance against universal background checks.   (YouTube)
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Michael Bloomberg's mayors' group is running this gun control ad during tonight's Super Bowl.   (jZ5qb1CBDrk)

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