He proves his endorsement prowess
(NEWSER) - Outside the realm of the NBA, Dwight Howard is hardly a household name. Just you wait, reports Advertising Age. The 23-year-old star of the Orlando Magic seems to have it all—youth, charisma, eccentricity, character—and advertisers are taking notice. Howard has a ton of endorsement deals already, most notably with Adidas, but he's largely been relegated to supporting roles in ads. Industry insiders think that's about to change. More»