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C'mon, Danica, Women Deserve Better

Patrick's sexist commercials are a step backward for women drivers: Laura Helmuth

By John Johnson,  Newser Staff

Posted Feb 5, 2013 1:20 PM CST

(Newser) – The thing that Laura Helmuth loves best about auto racing is that it's the one sport in which women get to compete against men as equals. Which is why Danica Patrick's decision to become a "GoDaddy Girl" and make a "series of stupid, sexist ads"—like this one—rankles so much, writes Helmuth at Slate. Women like Janet Guthrie, the first woman to drive in the Indy 500, deserve our admiration. Patrick is not only embarrassing herself, she is "undermining" the accomplishments of Guthrie and others.

Patrick has "squandered the good will of a multitude of fans who wanted to see a woman win at what used to be a man’s game," writes Helmuth. "She’s become a harmless, hair-flipping mascot for another subculture, technology services, that still suffers from rampant sexism." Click for Helmuth's full column.

Danica Patrick at Phoenix International Raceway in Avondale, Ariz., in November.
Danica Patrick at Phoenix International Raceway in Avondale, Ariz., in November.   (AP Photo/Paul Connors)
In this photo taken Monday, Dec. 6, 2010, GoDaddy Girl and race car driver Danica Patrick during filming of the 2010 Super Bowl television ad for GoDaddy.
In this photo taken Monday, Dec. 6, 2010, GoDaddy Girl and race car driver Danica Patrick during filming of the 2010 Super Bowl television ad for GoDaddy.   (AP Photo/Damian Dovarganes)
IndyCar driver Danica Patrick unveils her GoDaddy.com No. 7 JR Motorsports stock car, Tuesday, Dec. 8, 2009.
IndyCar driver Danica Patrick unveils her GoDaddy.com No. 7 JR Motorsports stock car, Tuesday, Dec. 8, 2009.   (AP Photo/Ross D. Franklin)
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COMMENTS
Showing 3 of 114 comments
LollieDotCom
Feb 9, 2013 2:41 PM CST
Don't paint every feminist with such a broad brush.  I don't have any problem at all with Danica getting paid by Godaddy.  I have a problem with Republican politicians being all pro rape and sht.... please.... I can't think of a single feminist I know that gives a tinker's dam about her ads.  Good grief.  And a man wrote this article?  Shut up.   You don't speak for feminists.  We can speak for ourselves.  
Perotstheman
Feb 9, 2013 7:35 AM CST
so...The *feminists* , once again, create their own fantasy icon..whether Danica agrees or not, put her on THEIR little worship pedestal. and Danica makes some decisions pertaining to HER career and the femmies go berserk. So who's unsolicited expectations were not met here?? You go Danica..you have done NOTHING to apologize for and if your iconic status has been revoked by the femmies..so phukin' what.
Pointy_1
Feb 8, 2013 12:25 PM CST
I doubt any celebrity appears in ads simply for their immediate health, I am certain that 'Go Daddy' paid her handsomely for her services, this would permit her to have a larger 401K at the end of her driving career, assuming of course that she survives, which we all wish for her.
 

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