Apple Is Like a Failing Religion
And Tim Cook isn't infallible, Heidi Moore argues
By Kevin Spak, Newser User
Posted Feb 13, 2013 1:57 PM CST
In this Wednesday, Sept. 12, 2012, file photo, Apple CEO Tim Cook speaks during an introduction of the new iPhone 5 in San Francisco.   (AP Photo/Eric Risberg, File)

(Newser) – Tim Cook had a difficult job to do at yesterday's Goldman Sachs conference. It would be hard for any CEO to explain why a company's share price has lost a third of its value in six months. But Cook "is not just any CEO," points out Heidi Moore at the Guardian. He's Apple CEO, and "that's not an administrative job; it's a Messianic one." Apple isn't a tech company so much as a "minor religion." So Cook made an appeal to faith, disparaging companies that focus on product specs and singing veritable hymns to Apple's user experience.

But Cook's message doesn't fly. "Apple does in fact make crappy products on occasion," writes Moore, singling out Apple Maps in particular. Suddenly Apple, "rather than raining benedictions on its users, was acting like bumbling, giant Microsoft," bullying customers into using its products. But Apple hasn't been humble about its fall—Cook dismissed a lawsuit from powerful shareholder David Einhorn as a "silly sideshow." That's a problem. "Cook doesn't have that leverage any more, to wave his hands benignly over the masses and declare them blessed by Apple's very presence." Click to read Moore's full column.

More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
Apple Is Like a Failing Religion is...
Show results without voting
You Might Like
Showing 3 of 31 comments
Jul 19, 2013 5:15 AM CDT
Great post... inspired me to write something about the world without Apple... would be interested in any comments or thoughts you have on it - Greg
Feb 14, 2013 9:03 PM CST
Every since declaring themselves the ONE TRUE RELIGION (having all the products closed source), knowledgeable users have said, essentially: "Go screw yourself". Only the fashion zombies, children, and the terminally trendy give a shit about iAnything.
Feb 14, 2013 9:41 AM CST
More of a cult than a religion.