Ikea Offers Free Crib— 9 Months From Today
If you can hang onto the coupon for that long
By Kevin Spak, Newser User
Posted Feb 14, 2013 2:15 PM CST
An image of Ikea's new ad.   (Ikea, via Adweek)

(Newser) – It's Valentine's Day, and Ikea thinks you should be having sex, preferably of the baby-making variety. In a promotion spotted by AdWeek, Ikea Australia is offering what's normally a $99 crib for free to any baby born precisely nine months from today. Of course, the lucky parents will have to hang onto the coupon for that long and prove their baby has the appropriate birth date, and if they miss by even a day they're out of luck. Say, you don't suppose this is a nefarious plan to get people to keep an Ikea-branded piece of paper on hand for months on the off chance they happen to have a baby on the exact date, do you? Nah…

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Showing 3 of 15 comments
$28919642
Feb 15, 2013 8:02 AM CST
Pretty shrewd marketing. It gets the idea that Ikea makes cribs across, but few actual cribs will be given away, due to the 40 weeks thing.
Fondue
Feb 14, 2013 10:28 PM CST
One of my facebook friends said: enjoy your VD.
NYUFan
Feb 14, 2013 7:42 PM CST
Thank you, very little, Ikea IDIOTS, for encouraging further overpopulation. Go GREEN: DON'T HAVE KIDS!