Next Up for USPS: Fashion Line
Yes, we said postal service fashion line
By Evann Gastaldo, Newser Staff
Posted Feb 20, 2013 6:56 AM CST
US Postal Service letter carrier of 12 years, Jamesa Euler, encounters a barking a dog while delivering mail, Thursday, Feb. 7, 2013, in Atlanta.   (AP Photo/David Goldman)

(Newser) – Well, this is unexpected: The struggling US Postal Service's next venture ... is a fashion line. Of (it gets odder) "wearable electronics." Inspired by the unofficial USPS motto—"Neither snow nor rain nor heat..."—the line of apparel and accessories will be called "Rain Heat & Snow," Fast Company reports. The brand will be a partnership with the Wahconah Group, and it looks to "put the Postal Service on the cutting edge of functional fashion," according to a statement. The main focus will be "smart apparel" or "wearable electronics," clothing that incorporates technology. Sorry, ladies: The Verge notes that the line will initially feature men's items only.