Nielsen to Add iPads, Xbox, Streaming to TV Ratings
It hopes to have new software in place this year
By Mark Russell, Newser Staff
Posted Feb 21, 2013 3:21 PM CST
An iPad fitted with a Tivizen mobile digital television receiver plays a live newscast at the International Consumer Electronics Show in 2011 in Las Vegas.   (AP Photo/Julie Jacobson)

(Newser) – With fewer people watching TV in the traditional manner and more turning to broadband, iPads, and even the Xbox or PlayStation, the Nielsen Co. plans to expand how it measures program ratings, reports the Hollywood Reporter. By September, Nielsen expects to have new hardware and software in its 23,000 sample homes to better chart what people watch, including those who stream shows on various devices from Netflix, Amazon, and others.

A second phase will more fully incorporate viewing on iPads and tablets, and that should be in place by the end of the year. The big TV networks have been pushing for the move for a while. Nielsen also announced it was teaming up with Billboard to track YouTube views—from now on, Billboard will factor the data into song rankings on its Hot 100 singles chart.

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Comments
Showing 3 of 6 comments
metalkiwis
Feb 21, 2013 9:07 PM CST
I bet most torrent sites have a more accurate count of what people are actually watching.
PeopleCareWhatIThink
Feb 21, 2013 5:40 PM CST
woah dude that like totally makes sense.. I used to drink a lot of rice milk and then one day my friend was like hey man why do they call it rice milk if it doesn't come from a mammal and I was like woah man you just blew my brain! and then I looked at the packaging again and saw that it was called rice drink. so no big deal
crackalacka
Feb 21, 2013 4:09 PM CST
"By September, Nielsen expects to have new hardware and software in its 23,000 sample homes to better chart what people watch." 23K sample in a country of 200+ million adults? Could Nielson ratings be even more irrelevant or...?